According to the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain name is registered with must be correct and accurate all the time. Besides, this information is publicly visible on WHOIS lookup sites and while this may not be a problem for organizations, it may not be very acceptable for individuals, because anyone can see their names and their personal email and home addresses, all the more so in an age when identity theft is not that uncommon. That’s the reason why domain registrars have launched a service that conceals the details of their clients without altering them. The service is referred to as Whois Privacy Protection. In case it’s activated, people will see the details of the domain registrar, not those of the domain owner, if they make a WHOIS inquiry. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still impossible to conceal your personal details with certain country-code extensions.